by Jasmin Malik Chua, Jersey City, USA on 07.21.09
TreeHugger
With environmental awareness on the ascent, natural and organic beauty products have exploded onto the scene with such force that even drugstore shelves are groaning under their collective weight.
The proverbial fly in the undereye ointment? Greenwashing, which has also seen a corresponding uptick, making it an increasingly difficult task to tease the real McCoys from the bandwagon-hopping pretenders. Although no full-proof decoder ring exists to help us make sense of the murky waters of truth (and falsehood) in advertising, we've pulled together five of the most common ruses making their rounds online and in-stores. Suffice to say, it ain't pretty...
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